Unlocking New Realities
Join Us Into the Future
We value collaboration and cultural sharing. Our mission is one of creating a movement, and this cannot be done in silo. We appreciate candor, dialogues, curiosity and kindness; and we are on a journey so that these become mainstream values.
we want to play
Salwa translates to Entertainment
At Salwa, we want to learn and create while having fun. Whether in our meetings, or in the programs, we always make sure we are immersed in the work together and we are present in the moment.
We use media, storytelling and games as interactive elements that can ignite our creativity and help us identify emotions/social cues.
We adopt intersectional, experiential learning and cultural sharing
The Players… so far
Ali Zaraket
↬ Filmmaker and writer
↬ Co-founder of YAMM Services and Fostok Lebanon, leveraging media & culture for impact
Ali is the creative creator of the Salwa Initiative. He loves to cook, eat and anything related to food & philosophy.
Favorite movie: In the mood for love
Favorite Game: World Conqueror IV
Aia Bakir
↬ Multilingual and Multicultural, with a wide range of experiences across Chinese, Arab, and Western societies.
↬ Researcher and writer
Aia loves to explore complex social, economic, and political environments, with a strong focus on democratic governance, gender equality, and intersectional dimensions of social justice.
Favorite movie: Castle in the sky
Favorite game: I prefer to share my favorite book: Ocean Sea, by Alessandro Baricco
Farah Noureddine
↬ Extroverted social butterfly
↬ BA in media and politics
Farah loves to meet new people and have debates about everything and anything. She loves pop culture just as much as watching a political debate.
Favorite movie: depends on her mood, could be a stupid roomcam like Crazy stupid love, or something a bit more intense such as eternal sunshine of the spotless mind.
Favorite game: anything including cards, currently it’s solitaire and monopoly go.
Janine Ayoub
↬ Impact professional
↬ Play enthusiast
Janine loves to talk about behavioral theories, play-based learning and music. She is fascinated by cats and simple joys in life.
Favorite movie: Amelie Poulain
Favorite game: the Sims
Our Theory of Change
We seek to reaffirm the agency of individuals and communities.
We recognize the interconnectedness of individualism, colonialism and capitalism; and we counter them by supporting communal, technology-based, skills-sharing initiatives.
Our existence is political, whether we acknowledge it or not.
We equip individuals to belong & thrive, as agents of change, in their communities.
How?
– We leverage commonalities, empathy and shared experiences
– We look for togetherness, and social protection in initiatives
– We play, and we support education through engaging experiences
Join Forces
The values that bind us
Courage – Freedom – Consistency – Leading by example
Services
Design
Consultation
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