Join Us Into the Future
We value collaboration and cultural sharing. Our mission is one of creating a movement, and this cannot be done in silo. We appreciate candor, dialogues, curiosity and kindness; and we are on a journey so that these become mainstream values.

we want to play
Salwa translates to Entertainment

At Salwa, we want to learn and create while having fun. Whether in our meetings, or in the programs, we always make sure we are immersed in the work together and we are present in the moment.
We use media, storytelling and games as interactive elements that can ignite our creativity and help us identify emotions/social cues.
We adopt intersectional, experiential learning and cultural sharing
Our Players So Far…
Ali Zaraket
Filmmaker and writer
Co-founder of YAWM Services
and Fostok Lebanon,
leveraging media & culture
for impact
About Ali
Ali is the creative creator of the Salwa Initiative. He loves to cook, eat and anything related to food & philosophy.
Favorite movie: In the Mood for Love
Favorite game: World Conqueror IV
Aia Bakir
↬ Multilingual and Multicultural, with a wide range of experiences across Chinese, Arab, and Western societies.
↬ Researcher and writer
About Aia
Aia loves to explore complex social, economic, and political environments, with a strong focus on democratic governance, gender equality, and intersectional dimensions of social justice.
Favorite movie: Castle in the Sky
Favorite game: Prefers to share a favorite book — Ocean Sea by Alessandro Baricco.
Farah Noureddine
↬ Extroverted social butterfly
↬ BA in media and politics
About Farah
Farah loves to meet new people and have debates about everything and anything. She loves pop culture just as much as watching a political debate.
Favorite movie: From Crazy, Stupid, Love to Eternal Sunshine of the Spotless Mind, depending on her mood.
Favorite game: Anything with cards; currently Solitaire and Monopoly Go.
Janine Ayoub
↬ Impact professional
↬ Play enthusiast
About Janine
Janine loves to talk about behavioral theories, play-based learning and music. She is fascinated by cats and simple joys in life.
Favorite movie: Amélie
Favorite game: The Sims